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Blackbird Doughnuts
Year
2024
Location
Watertown Arsenal Yards, Massachusetts
Project type
Commercial
Role
Project Manager, Designer, and Technical Drafter at Joe the Architect (JTA)
The Challenge:
Blackbird Doughnuts needed their new Watertown location to capture their playful brand personality while efficiently serving high-volume foot traffic in a compact 640 square foot space.
The Solution:
We translated Blackbird's iconic pink box into an immersive retail experience. The custom mosaic tile treatment creates visual impact while the strategic layout accommodates both quick grab-and-go customers and those wanting to linger. Every material choice - from the salmon wall tiles to the black marble countertops - reinforces the brand's sophisticated yet approachable identity.
Key Design Moves:
- Custom circular mosaic pattern inspired by doughnuts and brand identity
- Flexible seating area with intimate booth seating and communal tables
- Streamlined service counter optimized for efficiency and display
- Cohesive material palette that elevates the brand experience
